Innovation forward (Shenzhen QiaoShang)
--Remember Mr Tung Pun Chun and Shenzhen Chuang Xin Agricultural Products Co.Ltd
In the Shenzhen Chuang Xin Agricultural Products Co.Ltd., machining workshop, the walls there are a number of signs, one of which reads: innovation is fundamental, quality is life, efficiency is the goal, service is the tenet. This paragraph aphorism is Shenzhen Chuang Xin Agricultural Products Co.Ltd., chairman of Tung Pun Chun character portrayal of generalization is the height of the development of the company.
Mr Tung Pun Chun was born in fujian province makes, settled in Hong Kong in 1992. Early in an unfamiliar environment, and not in guangdong dialect, life is tough. But he has not been difficult, but to meet in hard, do what you live, learn cantonese while working. At the same time understand the Hong Kong market demand. A chance opportunity, through friends introduction, understand their own "skills" of driving a car in Hong Kong to find relatively stable occupation, then when the driver "Bob". Life of hone ready he has business acumen, in the process of open minibus operating he began to capture business opportunities. Found that Hong Kong has a lot to the development of vegetable market space. In 1995, he began to "sea", vegetables you started the company. At this time, his wife Lin hong from the mainland to Hong Kong to settle. Then open vegetable shop in tsuen wan street underground. Wife selling vegetables in the shop, he turned to a friend's car, to shenzhen buji agricultural wholesale market to buy vegetables distribution to restaurants, student restaurants, back to Hong Kong to do wholesale vegetable business. The couple from dawn work more than ten hours a day, hard to accumulate their "first pot of gold"
Founded in 1996, Mr Dong Pinchun DaPengZhen in shenzhen factory, their plant straw mushrooms. In the second year began to grow other vegetables. As the company scale expands unceasingly, buy their own first deep port cities of the truck driving, for harbor deep vegetables transportation. Timely provide Hong Kong with first-of-the-season vegetables are inexpensive, high quality of products, management of breed of design and color is more and more, such as pumpkin, potato, taro, tomatoes, garlic, onion, etc., and pumpkin meat, water chestnut meat, dried meat, such as soybeans, greatly enriched the "vegetable basket" for all the citizens of Hong Kong.
At this time, there has been a new Mr Dong Pinchun conception. Profits at the beginning of the company has been given priority to with rough machining, only to low levels, through the market investigation and research, he found that the major processing has a wide development potential, in March 2003, he first based on rough machining invested shenzhen net lai distribution center. This year although experienced severe SARS impact, but because it catered to the Hong Kong food habit, was to obtain higher profits. Mr Dong Pinchun assign this road net, distribution, dedicated, way more walk more wide.
At present, the innovation of agricultural products co., LTD in shandong, fujian, shenzhen and other places have multiple planting vegetables and edible fungus base class, and in shenzhen sea onstar inspectors, we have set up our own advanced large vegetable wholesale market for the supply of vegetables has provided the reliable supply of goods and open channels. Companies have a special team is responsible for the distribution of refrigeration, in addition to providing customers with the raw materials for fresh vegetables, also providing services such as cleaning, disinfection, processing fresh fruits and vegetables, all-round for the port, deep vegetable wholesalers, food processing, aviation meals, student lunch meals, Chinese and western restaurant chains, hotels, supermarkets and restaurant provides one-stop vegetable raw materials processing services. In shenzhen and Hong Kong, a major distribution filed green vegetables, people would first think of innovation of agricultural products co., LTD., is a virtue.
Innovative business model to establish production bases, drive farmers to get rich
In order to guarantee towards the stable supply of goods, the quality is superior, green pollution-free vegetables, Mr Dong Pinchun after a lot of research, targeting the vegetable production base construction, and investment year by year, make the past to buy vegetables give priority to with production base. Now in places such as shenzhen, kunming, weifang, who set up large-scale vegetable production base, has developed strict thoroughbred breeding promotion, the respect such as quality inspection testing measures, with relevant professional personnel to check regularly detection, from the source to ensure the high quality and green pollution-free. Such as planting, the potato; grabbed from establishing the pure seeds. In 2007, the company with the hulunbuir, harvest, tooth stone city from crossing the river town village Guo Qingyuan breeding seed profession of long-term cooperation, to establish the potato seed-breeding base of 800 mu, investment of more than ten thousand yuan a year, ensure the supply of good quality for a good foundation for the high yield cultivation base. Key base of varieties, seeding, unified management, unified, unified harvest three deductions, such as technology, develop a set of standardized cultivation techniques for potato production in southern, namely in the improved varieties, sowing date, planting patterns, kind of potato processing, planting density, fertilizer, plant diseases and insect pests prevention and control of the production links such as the effective measures to improve the yield and quality of potatoes. The base production effectively, and so did the farmers get rich.
In the address bar enter Dong Pinchun name "baidu", will appear after clicking "Dong Pinchun guide farmers to get rich potato", the story of Dong Pinchun articles, etc. One is written like this: potatoes "Jin Dou", promote the farmers' income and efficiency, innovation of agricultural products co., LTD. Of shenzhen in the first three years, on the basis of experiment and demonstration in 2009 makes creek pool to fill in caoxibei six administrative villages in the relatively concentrated introduced more than 1200 acres (3000 acres) of the Netherlands (fees wu rilla) seven potato planting, harvest time by fujian province agriculture hall administration and the provincial academy of agricultural sciences' experts planting industry, divided into good, medium and poor, stone village Han Xingsheng highest per mu yield of 6100.9 jin, weight of up to 2.47 jin, field continuous excavation per mu yield of 5538.6 jin, poor in inexpensive coverage Guo Jinhua acceptance of 3287 jin per mu, the average fresh potato reach more than 4000 jin per mu. On-the-spot purchase price 100 yuan per 100 jin/MuChanZhi, 3600-3600 yuan, excluding costs take-home income mu / 2000-2500 yuan. Mu yield increases of more than 30%, than the other products' income RMB 1500-2000. ShuangFengCun planting large von chapter should be planted 30 mu, the net income of more than 10 ten thousand yuan.
Creek lake town now has emerged many rely on planting potato farmers get rich, according to incomplete statistics, shenzhen agricultural products co., LTD. Three years, the local farmers 500 households, increase the income of more than 1000 ten thousand yuan. In those days after harvest, base or surrounding areas farmers enthusiasm to an all-time high, confidence one hundred times the explosion, they generally believe that rural farmers need such rapid spike has a potential and sustained development of farmers' income, increase the project. Seeds to innovative company and are reserved, there are many farmers said next year to expand the area, creek pool potato planting area in the town of only is expected to reach more than 2000 mu.
Dig new production management multi-pronged continuously improve product quality
Efficiency from management, management out the quality, innovation management is the key to improve the quality of products, is the consistent pursuit of innovation co., LTD.
Innovation management in the first place is to have a good management team. Mr Dong Pinchun attaches great importance to staff training, improve employees' comprehensive quality. Selecting talents wei xian of choose and employ persons, to choose and employ persons, set up a high efficient management team, in the company's operation and development plays a vital role.
Innovation of the company's plant design, decoration, equipment configuration completely in accordance with the GMP standards, including automatic washing machine, cutting machine, centrifuge (to water), exhaust gas and vacuum packaging machine, etc. Inspection equipment, especially vegetables all adopt international advanced equipment, high degree of microscope, vegetable processing facilities are first-class equipment. Good infrastructure effectively guarantees the product from raw material to the quality of each production link hardware requirements.
Innovations, hanging on the wall of a billboard that read "the quality is qualified social obligation, is excellent quality should be the social contribution", "realistic, pragmatic and efficient, rigorous" aphorism, let a person feel the strict standard of the company. Company AD hoc air conditioning advanced vegetable plants of 550 square meters, equipped with independent cleaning and disinfection GuoChi, vegetables are pesticides and e. coli test, to ensure that the processing of vegetables to be both safe and health. At present, the company has been through the SSOP (sanitation standard operating specification), IS09001 quality management and assurance standards certification. A series of measures which laid a solid foundation for quality assurance.
Innovation company has been sticking to do: unqualified raw materials into the factory, never unqualified intermediates into the next procedure, never suspected unqualified as unqualified processing. Cleaning, disinfection, processing each working procedure to establish the quality control system, quality assurance system, quality record system, and be full, the whole process of management, the quality problem of real-time tracking, real-time processing. To this end, between ShengChanChang formulated the strict training system and quality management responsibility system. New employee training should know should, not qualified, professional knowledge training for the job.
Total quality management to ensure the high quality innovative products. Company was set up ten years, enjoying high reputation in the industry.
The innovation service idea honesty reassured customers happy
In recent years, with the gradually of people's consumption idea change, the vegetable is more and more picky: should not only delicious, and also demands and beautiful, like a bending of snake snake melon, all sorts of color of color pepper, cherry tomatoes, mini cucumbers, pocket some ornamental value of vegetables such as watermelon, loved by consumers. Because they met the people eat, nutrition, health care, to look at aspects of demand and the market prospect is consistent. Innovative companies grasp the market dynamics, their time to launch a large number of special cuisines, a variety has a variety of practices, greatly satisfy the consumer demand. This is the secret of their innovative service concept.
The core of the innovation service, it is based on green consumption, through the way of direct service, provide personalized, affection to consumer products, let consumers enjoying healthy consumption at the same time, also can have a beautiful feeling. Processing, no matter the peeling, slicing, cutting, cutting, cutting Angle, cutting wire, olive shape, spherical, flower, such as shape, can according to customer's requirement, AD hoc "customize" service for the customer, all kinds of size, length, shape cutting method, all can meet customer requirement. After years of exploration, innovation company established by individuality as the carrier, the strength of the powered by service innovation service system.
Innovation service also reflect on the product packaging. Along with the increasing competition in the market, the company gradually realized that in addition to do a good job in product quality, grade and service, more should cultivate their own brands, do a good job in fruit and vegetable packaging. In the developed countries of agricultural products is the first-class products, third-rate packaging, third-rate prices, lack of competitiveness in the international market. How to do work well this article, the company in the product packaging, the beauty is generous. They use the standard of the beautifully printed packing, and increase the propaganda of agricultural products. At present, in Hong Kong, shenzhen, innovation, brand become people favor products with unique style, has deeply.
When it comes to innovation of the company's development plan, Mr Dong Pinchun an air of calm immediately active. Innovation, or innovation, he said, without innovation there will be no progress. Specific plans can be expressed in three words: careful operation, build a belongs to the building of company property, the storage, processing, and office buildings. Efforts to develop, expand to Hong Kong, deep clean, supply of the market. To increase investment, expand production base construction, drive more farmers to get rich.
See Mr Tung Pun Chun path, the plan should have every reason to believe that he has been "assurance", will be able to achieve.
